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Unit Lead Digital Channel Marketing (m/f/d)

Date: 06-Jan-2022

Location: Düsseldorf, DE, 40468 DE

Company: C & A

We build on traditions as long as they don't stop us from growing. Therefore, we continuously reflect our actions and strive for improvement. This is the only way we can live up to our own standards to reinvent the fashion business in a sustainable way. In order to provide our customers with an individual and sustainable shopping experience, our teams’ focus lies on the innovative and creative improvement of our Omnichannel-Concept. 


You are responsible for creating brand impact and consumer demand, building out demand generation and demand capture channels. Define and implement the digital channel strategy for the digital marketing brand and performance channels across all C&A web shops, market places and App.


Your Responsibilities at C&A

  • Develop and implement branding and performance media strategies and tactics.
  • Plan, activate and optimise digital media campaigns across multiple channels such as GDN, YouTube, Google Search & Shopping, Social channels such as Facebook and Instagram.
  • Develop and implement digital media strategies and tactics to drive acquisition and Customer  Lifetime Value optimization.
  • Report on the performance of each channel and of the overall media mix per country, working with analytics team as required. Provide insightful analysis of our marketing spend and its results & come up with creative ways to improve performance. 
  • Analyze consumer patterns to understand the efficiency and effectiveness of media investment and advise on strategy.
  • Monitor and ensure marketing campaigns deliver against short/mid/long term commercial and brand targets.
  • Drive alignment on campaign execution across the C&A digital ecosystem. 
  • Collaborate with the creative team, and providing them with feedback on what works, what doesn’t with the objective to build a pipeline of new assets pertinent to each advertising channel.
  • You will be managing your own team of digital channel specialists and collaborate with specialized agencies. 

At C&A you can look forward to

  • An exciting job in an international and inspirational working environment 
  • In-depth induction into your new role 
  • A positive working atmosphere with an open feedback culture 
  • The option to work from home 
  • In addition, you will enjoy attractive discounts including on a public transport travel pass 

What we expect from you

  • University degree in Business Administration, Marketing or similar field with 7+ years of experience in digital media (agency or client side) within the field of international E-commerce.
  • Expertise in digital media strategies and tactics, Experience of planning, buying and measuring digital media.
  • Experience working with eMarketplaces/Pure Players preferred.
  • Experience with App marketing strategies and tactics is preferred.
  • Proven ability to drive innovate and effective marketing programs that generate results.
  • Proven ability to recruit, manage, develop, and retain a high-performing team in a high-pressure, fast-paced environment.
  • Proven track-record in delivering online traffic growth.
  • Ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously.
  • A hard-working, organized, and motivated self-starter, constantly striving to improve your skills and look for ways to add value to the team. Grows with challenges and is not deterred by difficult situations.
  • Advanced Microsoft Office (Word, Excel, Power Point, Teams) skills, familiar with Media Mix Modelling tools and Google Analytics.
  • Fluent in English, preferably fluent in one more language.

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