Senior Manager Media Strategy & Planning (m/f/d)

Date: 18-Jun-2022

Location: Düsseldorf, DE, 40468 Remote-DE, DE

Company: C & A

We build on traditions as long as they don't stop us from growing. Therefore, we continuously reflect our actions and strive for improvement. This is the only way we can live up to our own standards to reinvent the fashion business in a sustainable way. 

In order to provide our customers with an individual and sustainable shopping experience, our teams’ focus lies on the innovative and creative improvement of our Omnichannel-Concept. 


Your responsibilities at C&A 

  • Evaluation of the effectiveness of Media Channel Roles and ROI (return on investment) in delivering C&A's Branding & Performance objectives in collaboration with consumer insights 
  • Development of a 360 media strategy for the Digital & Consumer division within C&A while synthesizing both external and internal consumer and media insights 
  • Define the Consumer Targeting strategy for Media Channels in collaboration with Channel managers, Agency partners and the Division to enable a clear execution of the media bookings and to reach set objectives
  • Align Campaign Media Objectives with the senior management to ensure a common view. Centrally plan a 1st draft Media Plan together with Media Agency partners and the Manager Media Strategy as well as planning for review and approval with the senior management
  • Proactively manage the Media booking process with agencies so that the required level of improvements in Media efficiency can be achived whilst respecting required and pre-defined flexibility of budgets 
  • Proactive management of the digital media budgets across campaigns, channels and countries in an agile way together with the channel managers and agencies to optimise ROI 
  • Enable a continuous learning through collaborations with agencies and analytics on the effectiveness and efficiency of our media investments while repeating and building on successes to achieve positive input into the planning of future calendar activities from a media perspective
  • Lead, coach and develop the team in order to ensure high performance, development and success


What we expect of you

  • Bachelors / Masters degree in Marketing, Communications, Business Administration or equivalent
  • Min. 3-5 years of experience working at a Media Agency or in a professional Media function in a company with significant omnichannel media invests, including experience from consulting both within media strategy and media planning
  • Strong analytical skills and understanding of media landscapes as well as digital and classic media channels from a branding and performance perspective
  • Expert in omnichannel media planning: classic and digital channels, brand and performance (across several markets)
  • Preferably 1-2 years of experience as a channel manager within an agency/company or min. 3 years as media planner to enable a depth of understanding in collaborating with channel managers at C&A
  • Experience of working in a matrix organisation and communicating effectively from a cross functional perspective
  • Fluent in English and preferably advanced German language skills


At C&A you can look forward to

  • An exciting job in an international and inspirational working environment 
  • In-depth induction into your new role 
  • A positive working atmosphere with an open feedback culture 
  • The option to work from home 
  • In addition, you will enjoy attractive discounts including a public transport travel pass



C&A fosters equal opportunity for people of all backgrounds and identities. We are led by a gender-balanced board committed to build a diverse and inclusive organisation where everyone can become their best self.

We do not discriminate on the basis of age, disability, gender identity, sexual orientation, ethnicity, race, religion or belief, parental and family status, or any other protected characteristic. We welcome applications from women, men and non-binary candidates of all ethnicities and socio-economic backgrounds. We encourage people belonging to underrepresented groups to apply.