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Manager Digital Analytics (m/f/d)

Date: 11-Sep-2021

Location: Düsseldorf, DE, 40468

Company: C & A

C&A makes fashion for everyone, while always thinking of future generations and the environment. We like to tread unusual paths, and we look forward to hearing your ideas, concepts and proposals.      

 

We are looking for a Digital Analyst who is inspired by data and is passionate about measuring and providing analysis and insights that will have a transformational impact on our brand marketing activities. We are looking for a collaborative, creative, and dynamic team player that will enjoy the process of shaping the future of brand marketing analytics at C&A.

 

Your responsibilities at C&A

  • Provide deep-dive cross channel analysis and insights on brand marketing campaigns with a focus on social and programmatic channels
  • Translate the KPI framework into analytics briefs that will inform on how to measure campaign success
  • Conduct analysis on content and creatives and provide insights that enable continuous optimization of brand marketing content
  • Working together with our BI team, collect data, reports, and dashboard needs, and develop simplified solutions for data processing
  • Working together with the BI team, provide guidance for continuous optimization of data warehouse needs for brand marketing analytics activities
  • Ensure data integrity by regularly conducting data quality checks
  • Design and build dashboards for different stakeholders and provide ad-hoc reports when need
  • Work collaboratively with the channel managers to develop new measurement and analytics methodologies that will improve on brand marketing activities
     

At C&A you can look forward to

  • An exciting job in an international and inspirational working environment 
  • In-depth induction into your new role 
  • A positive working atmosphere with an open feedback culture 
  • The option to work from home 
  • In addition, you will enjoy attractive discounts including on a public transport travel pass 

 
What we expect from you

  • University degree (Bachelor/Master) in Business, Ecommerce, Internet Business, Marketing, IT, or Digital and more than 3 years of experience with a focus on brand marketing campaign reporting in an eCom or omnichannel environment
  • Good knowledge and experience with the Google Marketing Platform stack (i.e. DV360, Google Ads, Campaign Manager, Google Analytics 360)
  • Understanding and expertise with Facebook Business Manager Platform stack
  • Knowledge and experience with social media analytics tools e.g. Falcon, Sprinklr, CrowdTangle, Talkwalker, etc.
  • Secure handling of data visualization and dashboard development tools e.g., Google Data Studio, Tableau, etc.
  • Work experience of campaign tagging frameworks and tools such as Google Tag Manager
  • Basic user experience with SQL and knowledge on how to extract and manage data from structured databases such as Google Big Query and Snowflake
  • Strong communication and presentation skills and ability to work in a diverse international environment
  • Good English language skills required


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