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Manager (m/f/d) Social Media (Paid)

Date: 26-Sep-2021

Location: Düsseldorf, DE, 40468

Company: C & A

We build on traditions as long as they don't stop us from growing. Therefore, we continuously reflect our actions and strive for improvement. This is the only way we can live up to our own standards to reinvent the fashion business in a sustainable way. In order to provide our customers with an individual and sustainable shopping experience, our teams’ focus lies on the innovative and creative improvement of our Omnichannel-Concept. 


Your Responsibilities at C&A

  • Management of C&A's social media marketing with a focus on Facebook and Instagram
  • Planning, control, and optimization of social media campaigns on Facebook and Instagram to increase brand awareness, consideration and performance
  • Definition and continuous optimization of control KPIs in cooperation with the social media agency and Facebook
  • Optimization of targeting for optimal target group segmentation and achievement
  • Strategic further development of the social media channels as well as strategic conception for the development of new target groups and channels such as TikTok, Snapchat, Pinterest, etc.
  • Proactive and innovative introduction of trends and further developments from the social media industry
  • Optimizing asset creation and increasing media effectiveness; designing and executing test scenarios and implementing and evaluating them
  • Cross-functional communication with stakeholders from the areas of campaign management, content management and Ecommerce

At C&A you can look forward to

  • An exciting job in an international and inspirational working environment 
  • In-depth induction into your new role 
  • A positive working atmosphere with an open feedback culture 
  • The option to work from home 
  • In addition, you will enjoy attractive discounts including on a public transport travel pass 


What we expect from you

  • 3+ years of experience with Social Media Marketing at an Ecommerce company or social media agency; fashion retail experience is a plus
  • Proven track record in implementing and optimizing international social media campaigns in the areas of branding and performance
  • Experience in managing international social media accounts including budget deployment, control and optimization
  • Proficiency with tools such as Facebook Business Manager, Smartly, Google Analytics, as well as other tracking tools
  • Able to work under pressure and willing to work in a dynamic, international and fast-changing environment
  • Fluent in English, other language skills will be a plus

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