Digital Conversion Optimization Manager (m/f/d)

Date: 16-Jun-2022

Location: Düsseldorf, DE, 40468 Remote-DE, DE

Company: C & A

We build on traditions as long as they don't stop us from growing. Therefore, we continuously reflect our actions and strive for improvement. This is the only way we can live up to our own standards to reinvent the fashion business in a sustainable way. 


In order to provide our customers with an individual and sustainable shopping experience, our teams’ focus lies on the innovative and creative improvement of our Omnichannel-Concept. 


Your responsibilities at C&A

  • You are part of our User Research & Experimentation team comprising user researcher, CX manager and conversion optimizer working closely with digital product management
  • You generate ideas and develop hypotheses for A/B tests and personalization campaigns based on quantitative data analysis, customer segmentation and qualitative user research
  • You advise and support our user research team and digital product managers in challenging ideas and validating and prioritizing test hypotheses
  • You support the design of CRO concepts and take operational responsibility for the coordination and successful execution of A/B testing and personalization in collaboration with our external agency, for currently ten C&A country shops with the overall goal to increase customer satisfaction, user experience and conversion rate
  • You are responsible for the execution of A/B tests and personalization campaigns, their interpretation, as well as the controlling of runtime, quality and budget
  • Your role also includes stakeholder management and effective and regular communication of results 
  • You exchange closely within the User Research & Experimentation team and UX designer, and coordinate the corresponding roadmaps
  • You are active contributor to build a test & learn culture within the organization

At C&A you can look forward to

  • An exciting job in an international and inspirational working environment 
  • In-depth induction into your new role 
  • A positive working atmosphere with an open feedback culture 
  • The option to work from home 
  • In addition, you will enjoy attractive discounts including on a public transport travel pass 

What we expect from you

  • You have successfully completed your studies, preferably in the fields of human computer interaction, (business or media) computer science, data science, business administration, communication design, market research, or comparable trainings
  • You bring with you several years of relevant experience in the field of conversion rate optimization, A/B testing and ideally personalization
  • You are familiar with common website analytics tools (e.g. Google Analytics, Hotjar, Optimizely) and A/B testing platforms (e.g. Google Optimize, AB Tasty, Dynamic Yield, Kameleoon)
  • You have strong analytical and conceptual skills, you work independently and are a team player
  • You find the right balance between pragmatism and detail in your daily doing
  • You have a high degree of initiative and you are a strong communicator
  • You enjoy setting up processes
  • You have a solid methodological knowledge in the field of user research, a good knowledge of design principles, user experience design, website navigation, information architecture and maybe even HTML, CSS and JavaScript skills to set up small A/B tests yourself
  • You speak fluently German and English